InHouse was selected as the national production company to execute the release of the coveted New Balance 990v4 silhouette.  With only 40 days to turn around a large activation, InHouse successfully dropped 7 temporary retail stores simultaneously in 7 different locations, employed 80 team members, collaborated with 7 different retailers and captured every moment.  Retail locations included the New Balance flagship stores in New York City and San Francisco, Shoe Palace in Palo Alto, Foot Locker at the Lenox Mall in Atlanta, Shoe City in Washington DC and Baltimore, and Kicks USA in Philadelphia.