InHouse executed a full build out of Don C’s "All City" launch at the Foot Locker in Washington Heights. This was an invite only event where guests enjoyed a conversation between Hot 97’s Laura Stylez and Don C. 

The activation was inclusive of a branded stage, seating, audio, deejay, event host, and additional activation elements which included a branded vinyl backboard placed behind the stage, branded vinyl wrap on all 10 windows, and a heat press station for custom tote bags.  A photo moment featuring the ”All City” branding was strategically installed near the main activation area.