All Women Welcome

Multiple Markets, USA

2019

All Women Welcome

InHouse produced a consumer experience to celebrate Foot Locker’s All Women Welcome event.  This event took place at Footlocker’s newest store in  Washington Heights, New York City.   Additional market activations included Philadelphia and Los Angeles.  The retail space was turned into an intimate affair focused on a panel discussion led by Lala Anthony and hosted by Dascha Polanco.   Custom staging, lounge furniture, and interactive stations were designed for the event.   The windows of the Washington Heights store were customized and used as the background for the keynote speakers that created an exclusive look in the store.  Sound and music throughout the event was controlled by female DJ’s – DJ Saige & DJ Steph Cakes.  It was surely an event that consumers will remember.          

All Women Welcome