Adidas Holi Launch

New York, NY

2018

Adidas Holi Launch

Holi celebration and sneaker activation by Pharrell Williams.  Co-produced an intimate invite only in-store product launch celebrating the release of Pharrell Williams' Holi Collection with Adidas.  Simultaneously the event educated multi cultured consumers of the South Asian holiday.  Deliverables included DJ selection, floral installation, Indian decor elements, menu design, chef selection, and custom LED, bar, security detail and influencer acquisition.

Adidas Holi Launch