Foot Locker launched 12 Days of Greatness to celebrate its collective love of basketball and the culture that surrounds the game. Foot Locker partnered with some of the best street wear designers and major sneaker brands in and around the baseketball culture, and released a drop on one of the 12 days between November 20 to December 26.

InHouse produced three types of activations for Foot Locker’s 12 Days of Greatness across the New York, Philadelphia, California, and New Orleans regions to bring awareness and additionally provide exclusive givebacks to local communities during the holiday season.  These 3 givebacks included the following:

The activations were aligned with the 12 Days of Greatness theme and started on November with a 3rd  day meal outreach, a toy drive and giveback on December 6, and ended the activation on December 23nd  with a mass distribution of sneakers.   All distribution of meals, toys, and sneakers adhered to the pandemic guidelines of sanitization and social distancing.